First, listen.
To your customers.
To your competitors.
To your internal stakeholders.
Then, talk.
To the right people,
at the right time,
with the right message.
Or, just hire me!
Hi,
I’m Sarah
I’ve worked in technology and innovation for two decades, across marketing, product and operations. I have always preferred the strategic side of marketing, so in 2019 I began offering marketing consultancy services and sharpening my product marketing skillset (certified by the Product Marketing Alliance in 2023).
Although I started life as a techie (hello, 1st class CompSci degree), my passion is not building products, it’s commercialising them. And go-to-market is my superpower; aligning product, sales, marketing and customer success teams to drive product-led growth.
Champion the voice of your customer
Underpin strategic decisions with customer insights, market research and competitive intelligence.
Find your product-market fit
Identify your Ideal Customer Profile. Build your go-to-market playbook.
Define your value proposition and positioning
What are the pain points and problems your product solves? How do you position as the ideal solution in the minds of prospects?
Deliver winning campaigns
Supported by sales enablement, product demos and segmented messaging for demand-gen.
I’m based in Cambridge UK, but I work with start-ups and scale-ups worldwide on a fractional or project basis.
Check out more recommendations on LinkedIn
Let’s
The not-so-hidden small print.
I am not a graphic designer. I do not build websites (unless you count ones built on Canva). I don’t know much about paid search. I don’t take professional photos or make videos.
However, I’m happy to manage projects with the many amazing freelancers and agencies I have worked with in my career.
talk.marketing