First, listen.

To your customers.

To your competitors.

To your internal stakeholders.


Then, talk.

To the right people,

at the right time,

with the right message.


Or, just hire me!

Hi,

I’m Sarah

I’ve worked in technology and innovation for two decades, across ​marketing, product and operations. I have always preferred the ​strategic side of marketing, so in 2019 I began offering marketing ​consultancy services and sharpening my product marketing skillset ​(certified by the Product Marketing Alliance in 2023).


Although I started life as a techie (hello, 1st class CompSci degree), ​my passion is not building products, it’s commercialising them. And ​go-to-market is my superpower; aligning product, sales, marketing ​and customer success teams to drive product-led growth.

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Champion the voice of your customer


Underpin strategic decisions with customer ​insights, market research and competitive ​intelligence.

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Find your product-market fit


Identify your Ideal Customer ​Profile. Build your go-to-market ​playbook.


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Define your value proposition and ​positioning


What are the pain points and problems ​your product solves? How do you ​position as the ideal solution in the ​minds of prospects?

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Deliver winning cam​p​aigns


Supported by sales enabl​ement, product demos and seg​mented messaging for deman​d​-gen.


I’m based in Cambridge UK, but I ​work with start-ups and scale-ups ​worldwide on a fractional or ​project basis.


Check out more recommendations ​on LinkedIn

Let’s

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The not-so-hidden small print.


I am not a graphic designer. I do not build websites (unless you count ones built on Canva). I don’t know much about paid search. I don’t take ​professional photos or make videos.


However, I’m happy to manage projects with the many amazing freelancers and agencies I have worked with in my career.


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